C-Search - Research & Marketing

OUR BELIEFS:

Cost Effectiveness / Price Competitiveness

It is obviously the belief that, in any organisation, they can provide the best quality work at the best price. In terms of quality we can only say that, without a commitment to it no market research organisation would remain in business for very long. However commitment and achievement are two very different things - the larger the organisation the greater the likelihood of having several projects underway simultaneously. In such circumstances attention to detail can and does slip to a certain extent. As a company policy we never have more than three projects running at the same time to ensure, as far as possible, complete supervision and integrity of fieldwork, coding, data capture and analysis.

Additionally, as a relatively small organisation we have gained our client base by PROVING that we can combine high quality work and a relatively low price. By operating from modest premises and with only a small number of highly trained, experienced staff, we are able to keep overheads to a minimum; even salaries are not fixed but are geared to workload.

It is this combination of quality at a competitive price; allied to timeous completion of work within the agreed parameters which has led to the growth in our business.

While understanding a requirement for urgency in certain circumstances we are, however, pragmatic. It would be foolhardy to promise that work would be completed within a certain time frame if we did not believe this to be the case. We do not cut comers, we do not rush matters to such an extent that quality suffers and we do not fall into the trap of not adequately checking data in the interests of speed or fast turnaround, to reduce cost and increase profit.

Rather we negotiate with our clients what can be considered, on both sides, to be realistic timing parameters. On this basis we have, as a result, never failed to deliver on time.

Black Economic Empowerment

As a relatively small company in terms of manpower our abilities to make a meaningful contribution are limited, although we are committed to this in principle.

However, we do act in collaboration with a Section 21 company called Access College in Johannesburg; this is a training organisation for disabled people with the specific objective of teaching computer skills. We have provided the necessary software and training to Access College Personnel and indeed on occasion use the trained pupils ourselves for research data capture purposes. A number of pupils have, as a result, obtained data capture positions with other market research companies.

50% of our data capture staff are Black employees.