C-Search - Research & Marketing

RESEARCH SERVICES:

Fieldwork Services | Fieldforce | Field Methodologies

It is our contention that the ultimate viability of any research project actually resides in the quality of the fieldwork. Poorly trained, sloppy, inaccurate, "couldn't care less" interviewers can only lead to questionable and even inaccurate and erroneous data. If the fieldwork is of poor quality then the final report will be of poor quality. This is, we believe, a major issue facing the entire market research industry in South Africa. While we do not believe that it will ever be possible to totally eradicate these problems, we have endeavoured to minimise the difficulties by carefully choosing our field personnel and instilling in them the qualities of honesty and integrity.

Some personnel are used exclusively as Mystery Shoppers whilst others carry out functions as both Mystery Shoppers and conventional interviewers. On a national basis we have access to 145 Mystery Shoppers; in terms of ethnic groups this is split by:

White 57
Black 60
Asian 15
Coloured 13

Additionally we have access to a further 316 trained interviewers split as follows:

White 135
Black 151
Asian 17
Coloured 13

As well as carrying out fieldwork for research houses, major organisations have also used these services, amongst whom are:

SABC, Telkom, Eskom, Metrorail, Metropolitan Life, MTN, Samcor, national Brands, BP, Shell, Coke, Bears, Savells, Reliant, Truworths, ABSA, Standard Bank, Kaizer Foundation, Pepsi, MLS, Siemens, SAA, Panasonic, Sanlam, Old Mutual, Waterboard.

All major cities, towns, peri-urban and rural areas are covered. Field supervisors are based in all major metropolitan areas and are available to travel to rural locations if required.

Interviewers for all race groups are available on a national basis. This includes the provision of interviews being conducted in the language most appropriate to the respondent.

Neighbouring countries are similarly covered, including Namibia, Botswana, Zimbabwe, Mozambique, Angola, Swaziland and Lesotho. We especially specialise in Angola and Mozambique utilising our Portuguese speaking personnel.