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RESEARCH SERVICES:
The following Field Services are provided:
- Small scale / High level /In-Depth interviews either personal or telephonic with senior personnel across a broad variety of industry sectors.
- Large scale / mass market content. These would include both qualitative and quantitative work. Large Quantitative surveys can be carried out both telephonically or personally or by self-completion questionnaire.
- We also offer telephonic interviewing using a computer aided telephonic interviewing system, which enables the interviewer to capture data directly to computer.
- E-mail surveys. Using the sophisticated E-mail module of our software we are able to send out surveys for completion via e-mail. The responses when received are imported directly into the software package for instant data analysis.
Quantitative Research includes:
- Ad Testing
- Product Testing
- Product Placements
- Customer Satisfaction Indices
- Service Quality Indices
- Tracking Studies
- Business / Commercial user surveys
- Personnel Evaluations
- Internal Staff Surveys
- Usage and Attitude Surveys
- E-mail / Internet Surveys
Qualitative Research includes:
- In-depth interviewing (Commercial/Industrial/Consumer)
- Recruitment for Group Discussions
- Moderating Group Discussions (Black / White/English/Afrikaans)
Interviewing styles available are:
(Choice depending on project type)
- Face to Face
- Telephonic
- Street Stop
- Random intercepts
- Central Venue
- Mall Intercept
- Mystery Shopper
- Ad tests
- CATI /Capi
- E-mail/Internet
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Copyright ©2008 C-Search Research & Marketing
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